Think again if you are one of those that feel email marketing days are behind you. While solicited emails have been around for as long as the Internet, that doesn’t mean it’s a dead form of marketing. There are new ways to go about it that make it new and exciting. ` Check out the tips below for ways to put email to work for you!
Slowly build your contact list. Start with those who have already appreciated what you offer and then move on to areas where you can engage your prospects. It can take a while to pick whom should be receiving your emails, but it’ll be worth it in the end to build a reliable contact list.
Make sure that you get permission from customers or potential customers before sending out your emails. If people do not want to get emails from you, they could mark your emails as spam or even ignore you altogether. There is even a chance that your email service could take you out of their system.
Do not annoy your subscribers with an obnoxious “Buy now!” approach. ” strategy. When you send out too many emails, customers will regard them as spam, and will be less likely to make a purchase from you. They will know that you only care about selling services and products, you want to have a good relationship with them and be considered a professional. They will be thankful for this and may even purchase something from you.
Provide subscribers with a way out. Place an “unsubscribe” link in your emails or on your website to allow them to remove themselves from your list. You should also set up your list to cull itself by removing subscribers after a particular number of messages prompt no response or action from the recipient. This prevents your emails from becoming annoying to disinterested subscribers and preserves your image.
Data mine your email list and bucket your audience into various segments based off of any profiling data you have. This will allow you to be more strategic with your messaging and effectively increase your chances of higher open and click through rates. Even if you don’t have profiling, look to geo-targeting. Various regions respond differently to different types of messaging.
Make sure your emails contain interesting content. As well as offering sale items, don’t forget to include useful information. Offer your subscribers deals that they can’t find anywhere else, including your main website. Make offers for your products that are exclusive to each reader. Send special deals and holiday greetings, and remember to not only email when you desire something of your customers.
Provide customers with some incentive in your emails to them. They will be more apt to do business with you if you give them a good reason to. Consider options such as, free shipping for larger orders of fifty dollars or more.
Do not send any emails that use images to get critical information across. There are lots of emails that don’t show pictures automatically. If your messages heavily rely on images, this could cause them to appear unappealing, or even completely unreadable. Always use clear text for the most important information you want to convey, and use descriptive alt tags for any images that you do use.
To avoid complications resulting from being identified as a spammer, notify your ISP of your email marketing intentions in advance. If any unhappy reader ever reports you, this will give your ISP the head’s up that your marketing efforts are legitimate. Your ISP may also be able to suggest an upgraded account that eases your email marketing operations.
You should make a sales list that is highly targeted. You can accomplish this by encouraging your most loyal customers to convince their friends and contacts to sign up to your mailing list. If you can make your email list seem exclusive, your clients will feel flattered instead of spammed.
To boost your potential customer base, make it easy for your existing subscribers to refer their friends or family members to you. The easier it is for people to share your messages with other people, the more likely it is that they will do so. This means more subscribers and more potential customers.
Offer incentives. People might be hesitant to give their consent to receive e-mails. Try offering some sort of incentive as a bonus for receiving e-mails from you. Offer coupons or exclusive promo codes. Make sure that there is content in these e-mails that they will find both worthwhile and useful.
A big part of every good email marketing campaign is respect for your subscribers. One way you can demonstrate that respect is by making it as easy as possible for them to unsubscribe. You should, ideally, include an “unsubscribe” link with every message you send out. Losing a subscriber is a shame, but annoying one before they leave is downright dangerous!
Make sure that your email marketing campaigns are in sync with various special events and holidays. Plan your strategy for these occasions ahead of time. Develop specific marketing campaigns for significant retail holidays, such as Valentine’s Day, Christmas or any other important dates during the year. You can increase sales if you do heavy marketing during the times of the year that business is slower.
Email marketing has changed over the years, but it is still an effective tool for reaching your customers. Heed the advice in this article and continue searching for ways to present an innovative and effective email marketing campaign to your customers.
